Select /Change the order which google spiders content

Hi
Can you tell he how to
Select /Change the order which google spiders content.

The layout is fine but 
At the moment google spiders the first column of ( seo-builder data) - which is an image with non relevant content.
I would like to change the order so most relevant content is spidered  first.

Can you let me know how to accomplish this.

Thanks
Mario



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