Please go to BeThee Options>Custom CSS&JS> CSS and paste this code :
#menu-item-3698 a {background:rgb(237, 28, 44);}
This will make the red background appear from top to bottom, but you can use this code and it will make a smaller background just behind the list item name.
#menu-item-3698 a span {background:rgb(237, 28, 44);}
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