Custom Fields and Translation Using WPML

Hello
I am using BeTheme, with Muffin Builder and WPML (Pro Licensed) on my site estey-hoover4demosites.com/mflexhn/. I notice that under the Muffin Builder there is a place on each page that in the section called Multilingual Content Setup. I don't understand what the fields are, but should I be clicking on the translate radio button if I want to have the items translated? I know if seems like a simple question, but it is not clear to me.

See screenshot: http://awesomescreenshot.com/0485r478f8

Thank you.

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