How Do You Install A FaceBook Pixel?

Hello, 

I'm just needing to know where exactly does one install the piece of code given by FaceBook called a Pixel? 

According to their instructions I'm supposed to embed it in an area that I have never seen nor I have been able to find. 

Here is the link to the screen shot where it says what I should be able to do:


Any help would be greatly appreciated. Thank you! 

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