How/where do I add link to a new page from column desc

I'm sure this is simple but where or how do I add a page link inside the content section of a column Desc item in a pre-built template? The template is Toy. The code inside the content box is

<h4 style="color: #ffffff;"></h4>


<div class="dark">

[fancy_link title="See more" link="" target="" style="4" class="" download=""]

</div>

Thanks

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