Why is Apostrophe changed to HTML Entity?

edited September 2016 in Other
How to prevent from changing of apostrophe to HTML Entity?
I am inserting this On click code to button: 
ga('send', 'event', 'button', 'click', 'prihlasit');

but it doesn´t works in Google Analytics, because in HTML code at frontend it looks like:
ga('send', 'event', 'button', 'click', 'prihlasit');

What to do with it?

An example of this chaos is on http://www.koucovia.sk/workshopy/ - all orange buttons "Chcem sa prihlasit" and one green button "Poslat znamemu". 
Except for the one orange which is created by shorcode above http://www.koucovia.sk/workshopy/#miesta on the left side. The one is good.

Thank you

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