Fatal Error While Installing Demo Data

Hi, I installed the theme and when i tried installing the demo data as it stated in the documentation, it gave me a fatal error warning message. 

Fatal error: Allowed memory size of 75497472 bytes exhausted (tried to allocate 19 bytes) in /home/iso5507/public_html/campbellprice.co.nz/wp-content/themes/betheme/functions/importer/parsers.php on line 482 

Not quite sure what it means. Would appreciate your help in this. Thanks 

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