301 Redirect

My company is retiring a product, and I need to take down the product page on our website.  Instead of killing the page and serving a 410 header, I'd rater implement a 301 redirect so that Google and other search engines assign the link value of the old URL to the URL I redirect the visitors too. 

Is it possible to implement a 301 redirect in BeTheme?  What's the best way to accomplish this?  

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