Building a store on a sub domain

I have not built an ecommerce site before but I have figured out that I need to build it on a sub domain under my regular non-commerce site at Bluehost. I have a BeTheme license for our regular site. Do I need another license for the subdomain? The two sites will be linked together but the store will be able to stand on its wn with its own SEO. 
I tried adding WooCommerce to my existing site but I couldn't control the aesthetics. I want the store to look entirely different. I will upload WP to the sub - then will I be able to install the theme again on the sub? 

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