Ads shortcode in menu

Hello can you help m, I need to add an advertisement shortcode of a plugin in the menu header, but in the theme option given space to do this it will not accept nothing but an image. 
How to do this only manually in the code files?

And which will be the best plugin to use to show google ads automatically with betheme? Which one is best compatible so it will not cause any error to my template? 

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