Make reusable content/modules?

I'm sorry if this has been answered many times before, but I did try searching quite a bit ...

I was wondering the best approach to make elements to include on various pages.
I do know about sidebars, but I was thinking more like vertical bars with complex content, that I could include on various pages.

The point being that it would be neat not to have to update all the pages if a small part of the content changes ...

Best approach?  B-)


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