Editing HTML "Head" Section to Add Google Tags ?

We're doing a Google Ad marketing campaign. Google wants us to install some code in the HTML Head section. How do we do that? How do we access and edit the HTML for the pages?

copied from the email ... AW Code been changed)

"The global site tag should be placed on all pages of your website, in the "head" section of your HTML pages. Learn more about the global site tag for remarketing.

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