e-mail for orders

I have set up a shop and now there are two problems:
1. When orders come in, I can see that on the PC. But I only receive the e-mail for the receipt of the order when the order process is marked as "completed". For deliveries I need it immediately after the order is received.
2. I would like to send the e-mail text to the customer in the formal salutation and not in the "you". How can I change this?
Thanks for the help.

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